2K Recruits Apex Legends Developer to Revitalize Troubled Hero Shooter Project Ethos

The renowned publisher has appointed a seasoned producer from the creators of Apex Legends to lead the development team at their internal studio, which is currently working on the forthcoming third-person action-packed title known as Project Ethos.

Leadership Transition Comes After Mixed Feedback

The new appointee takes on the role of studio head at 31st Union following the departure of former leader Michael Condrey, who was removed from his post due to the game's disappointing initial reveal last fall.

On Wednesday, the company's top executive a key figure notified team members about this decision through an official communication, which emphasized that playtesting had indicated the need for a distinct game identity.

The president stated that the team is now overhauling Project Ethos with a refreshed focus, aiming to address gamer demands.

A Pattern of Strategic Acquisitions

This announcement echoes a similar move taken by 2K Games in the summer, when they hired Rod Fergusson from Blizzard to assist with the beloved franchise development group.

Below is the entire content from the president's announcement:

Team—

I know you all just completed your meeting - I hope you’re as excited as I am with the recent updates. Previously I sent you all a update, I expressed the following: “I believe in this group. You all are some of the most motivated and talented developers we have had the pleasure to work with - and we’re excited for that collaboration to persist.”

Given your hard work and adaptability, particularly over the last year, you continue to prove that.

The player input from last autumn’s the game playtest was enlightening. It validated the potential of a action-packed game but made clear we still had improvements to make. It highlighted the need for a clearer brand.

It’s been inspiring to see how far you’ve come. You embraced the feedback to consideration and overhauled the title with a revitalized vision - one that’s positioned to achieve its potential to our fans.

The belief in this project grows every day. To boost the remarkable advancement you’ve made, I’m excited to welcome the new hire as the latest Director of the team. Following a period of conversations, Ben officially joins us on the specified date.

His management and experience in the competitive gaming space is considerable, having spent the past decade and a half producing and leading some of the most popular series in gaming, for example Call of Duty: Black Ops, and more recently, Apex Legends.

Please join me in greeting him in the coming days. We are all excited to continue witnessing the evolution of Project ETHOS in the time to come.

The President

Background of the New Leader

The appointee currently serves in the role of executive producer and head of production at Respawn Entertainment for Apex Legends. He previously was employed at major gaming companies in various development positions on the Call of Duty games, and, before that, had periods at 2K and Electronic Arts.

Game Details and Vision

Project Ethos was unveiled in last year in conjunction with a early access event. Then, the developers described the game as a "no-cost, third-person perspective roguelike hero shooter and an thrilling evolution on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to suit your personal playstyle," the official summary states. "Challenge the competition with new abilities, stakes, and tests that change every session. Will you safely extract with your valuable rewards? Alternatively take a risk, risk it all, and trust your group can earn top ranking? The choice is up to you."

The game does not have an official release date or supported systems, but enthusiasts can expect further news as creation continues.

Paul Jackson
Paul Jackson

A tech journalist and AI researcher passionate about demystifying emerging technologies and their impact on society.